marketing

Sarah Assous, Vice President of Product Marketing, Akeneo – Interview Series

Sarah Assous is the Vice President of Product Marketing at Akeneo, where she drives strategic messaging, positioning, and go-to-market strategies. A results-driven leader, she has played a key role in accelerating company growth and...

Latest-Generation Marketing Mix Modelling with Meridian

Let’s now use the Meridian library with data. Step one is to put in Meridian with either pip or poetry : pip install google-meridian or poetry add google-meridianWe are going to then get the...

2025 AI Trends That Will Reshape the World of Marketing and PR

As we step into 2025, artificial intelligence is undergoing a seismic shift, one which moves beyond the familiar buzz surrounding generative AI. The highlight is popping toward cognitive AI—a more sophisticated, context-aware evolution of...

Alan Ranger, VP of Marketing at Cognigy – Interview Series

Alan Ranger is the VP of Marketing at Cognigy, with a profession spanning 30 years, Alan has held quite a lot of sales, marketing and leadership roles, each in start-up and huge enterprise software...

Zeta, the key to rapid growth is marketing that turns hallucinations into ‘memes’

The content of 'Zeta', which sublimates the hallucinations of artificial intelligence (AI) into funny memes, is a hot topic on social media. Scatter Lab (CEO Kim Jong-yoon) reported that the variety of teenage users...

10 Best AI Email Marketing Software Tools (January 2025)

Email marketing is changing loads due to AI, moving beyond basic automation into an era of truly intelligent communication. In recent research, it has been revealed that 87% of AI adopters are using it...

Gil Rosen, Chief Marketing Officer at Amdocs – Interview Series

Gil Rosen is Chief Marketing Officer at Amdocs, accountable for managing its global brand, product marketing and customer marketing. On this role, he leads development of Amdocs’ vision, delivery of strategic research insights to customers,...

SearchGPT’s Role in Transforming search engine optimisation and Content Marketing Strategies with AI

In today's digital marketing world, staying ahead is more necessary than ever. search engine optimisation and content marketing have at all times been the inspiration of online success, but with the rapid technological advancements,...

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