marketing

As we step into 2025, artificial intelligence is undergoing a seismic shift, one which moves beyond the familiar buzz surrounding generative AI. The highlight is popping toward cognitive AI—a more sophisticated, context-aware evolution of...

Alan Ranger is the VP of Marketing at Cognigy, with a profession spanning 30 years, Alan has held quite a lot of sales, marketing and leadership roles, each in start-up and huge enterprise software...

The content of 'Zeta', which sublimates the hallucinations of artificial intelligence (AI) into funny memes, is a hot topic on social media. Scatter Lab (CEO Kim Jong-yoon) reported that the variety of teenage users...

Email marketing is changing loads due to AI, moving beyond basic automation into an era of truly intelligent communication. In recent research, it has been revealed that 87% of AI adopters are using it...

Gil Rosen is Chief Marketing Officer at Amdocs, accountable for managing its global brand, product marketing and customer marketing. On this role, he leads development of Amdocs’ vision, delivery of strategic research insights to customers,...

In today's digital marketing world, staying ahead is more necessary than ever. search engine optimisation and content marketing have at all times been the inspiration of online success, but with the rapid technological advancements,...

Social media will at all times shape brand perception and consumer behavior, which is why corporations use AI-powered tools and platforms to guard their fame and maximize their influencer partnerships. These modern platforms mix...

All of the code you could predict the likelihood of a customer purchasing your productPropensity models are a robust application of machine learning in marketing. These models use historical examples of customer behaviour to...