The content of ‘Zeta’, which sublimates the hallucinations of artificial intelligence (AI) into funny memes, is a hot topic on social media.
Scatter Lab (CEO Kim Jong-yoon) reported that the variety of teenage users of Zeta, an AI story content platform, is rapidly increasing through the recent winter vacation.
Zeta was launched in April last yr and recorded 700,000 monthly energetic users (MAU) as of December this yr. The common usage time was greater than 9.5 hours per week, and cumulative conversations (volume of user utterances) recorded 6.3 billion over 6 months.
Scatterlab said it was in a position to quickly gather users because of word of mouth on social media platforms where many users are energetic.
Particularly, it’s explained that the ‘Failed Zeta Competition’ event, which sublimated the hallucinations that inevitably occur while providing AI content into nice content, was effective. This event, abbreviated to ‘Mangetta’, is an event where if a wierd or novel conversation occurs while using Zeta, the screen is captured and shared with a hashtag (#).
Scatter Lab said, “We received a positive response by presenting hallucinations that would raise doubts about model performance to AI firms as fun content.” As Zeta is a service searched for fun, users also recognized hallucinations as fun.
This event received an explosive response, reaching 10 million views on X (Twitter) in lower than a month because it began.
Due to this energetic participation, they continued to actively communicate with users by holding a series of ‘Mazzetta’ events to upload creative and conversation-appropriate captures, which led to the influx of a lot of latest users.
Because of this, it was revealed that even after the event was over, it became a culture for users to share interesting conversations using hashtags akin to #ManghanJetta Collection #MangJetta #Mazetta.
As well as, it was reported that energetic communication is constant on TikTok, where Zeta’s most important users, teenagers and people of their 20s, are energetic.
Even though it is an official account, its characteristics are that it incessantly uploads ‘less powerful’ short-form content and actively communicates with users.
Park Jeong-yoon, a content marketer at Scatter Lab who manages the TikTok account, said, “Resulting from the character of the TikTok platform, trends change quickly and users’ interest cools off quickly. We repeatedly upload short videos that fit the trend and plan the following content based on the response.” .
He also added, “Zeta’s rapid growth is because of creators who create unique AI characters.”
Scatter Lab announced that it’s planning various measures to revitalize the creator ecosystem and is considering various systems akin to events and profit generation for creators.
Reporter Park Soo-bin sbin08@aitimes.com
