Super Labs (CEO Kim Chang-wook, Jeon Jin-soo), a service company using generative artificial intelligence (AI), announced on the 2nd that it’ll jointly introduce a virtual human, ‘AMARA’, with Amuse (CEO Kim Chang-uk, Lee Seung-min), a vegan and wellness company. revealed

The 2 firms plan to make use of ‘Amara’, which is being introduced this time, as an envoy to advertise the Amuse brand.

‘Amara’ was developed by Superlabs using generative AI technology. Using full 3D modeling techniques and retargeting technology, it was naturally implemented like an actual person.

An actual-life rendering technique was applied to the video production.

Amuse unveiled Amara for the primary time on the Amuse official mall and Instagram account on the 2nd. From the eleventh, for 2 weeks, the pop-up store ‘Peach Planet’ will likely be held at The Hyundai Department Store in Yeouido, centered on Amara.

“With the rapid development of generative AI technology, the range of expression of virtual humans is becoming wider and more natural,” said Superlabs CEO Jeon Jin-soo. .

As well as, Lee Seung-min, CEO of Amuse, said, “Through Amara, we are going to provide a fresh experience to domestic and foreign fans and deliver a brand worldview based on the MZ generation that’s differentiated from existing beauty brands.”

Superlabs is an organization established by Snow as a subsidiary in March of last 12 months. It has introduced ‘Lasco AI’, a picture production platform based on generative AI technology, and ‘Moa’, a virtual human.

Reporter Juyoung Lee juyoung09@aitimes.com