Home Artificial Intelligence Spotify launches personalized AI playlists that you could construct using prompts

Spotify launches personalized AI playlists that you could construct using prompts

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Spotify launches personalized AI playlists that you could construct using prompts

Spotify already found success with its popular AI DJ feature, and now the streaming music service is bringing AI to playlist creation. The corporate on Monday introduced AI playlists into beta, a latest option that enables users to generate a playlist based on written prompts.

The feature will initially change into available to users on Android and iOS devices within the U.K. and Australia and shall be iterated on within the months ahead.

Along with more standard playlist creation requests, like those based on genre or time-frame, Spotify’s use of AI means people could ask for a greater variety of custom playlists, like “songs to serenade my cat” or “beats to battle a zombie apocalypse,” Spotify suggests. Prompts can reference all styles of things, like places, animals, activities, movie characters, colours or emojis. The corporate notes that the very best playlists are generated using prompts that contain a mixture of genres, moods, artists and a long time, nonetheless.

Spotify also leverages its understanding of users’ tastes to customize the playlists it makes with the feature.

After the playlist is generated, users can then use the AI to revise and refine the final result by issuing commands like “less upbeat” or “more pop,” for instance. Users may also swipe left on any songs to remove them from the playlist.

By way of the technology, Spotify says it’s using large language models (LLMs) to know the user’s intent. Then, Spotify uses its personalization technology — the data it has in regards to the listener’s history and preferences — to satisfy the prompt and create a personalised AI-generated playlist for the user.

The corporate uses a spread of third-party tools for its AI and machine learning experiences.

TechCrunch first reported in October 2023 that Spotify was developing AI playlists, when reverse engineers Chris Messina and Alessandro Paluzzi shared screenshots of code from Spotify’s app that referred to AI playlists that were “based in your prompts.”

Spotify on the time declined to comment on the finding, saying it will not offer a press release on possible latest features. Nonetheless, in December 2023, the corporate confirmed that it was testing AI-driven playlist creation after a TikTok video of the feature surfaced showing what the Spotify user described as “Spotify’s ChatGPT.”

The feature is present in the “Your Library” tab in Spotify’s app by tapping on the plus button (+) at the highest right of the screen. A pop-up menu appears showing the AI Playlist as a latest option alongside the present “Playlist” and “Mix” options.

If a listener can’t consider any prompts to try, Spotify offers prompt suggestions to assist people start, like “get focused at work with instrumental electronica,” “fill within the silence with background café music,” “get pumped up with fun, upbeat, and positive songs” or “explore a distinct segment genre like Witch House” and plenty of others.

To save lots of an AI playlist, tap the “Create” button so as to add it to the library.

The corporate notes the AI has guardrails around it so it would not reply to offensive prompts or those focused on current events or specific brands.

Spotify has been investing in AI technology to enhance its streaming service for a lot of months. With the launch of AI DJ, which expanded globally last 12 months, the corporate used a mixture of Sonantic and OpenAI technology to create a man-made version of the voice of Spotify’s head of cultural partnerships, Xavier “X” Jernigan, who introduces personalized song selections to the user. Last 12 months, Spotify said it was investing in in-house research to raised understand the newest in AI and huge language models.

CEO Daniel Ek has also teased to investors other ways Spotify could leverage AI, including by summarizing podcasts, creating AI-generated audio ads, and more. The corporate has also looked into using AI tech that might clone a podcast host’s voice for host-read ads.

Ahead of AI playlists, Spotify launched the same feature, Area of interest Mixes, that allowed users to create personalized playlists using prompts, however the product didn’t leverage AI technology and was more limited when it comes to its language understanding.

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