CapCut, the ByteDance-owned video editing app that’s the corporate’s second to hit $100 million in consumer spending after TikTok, is now expanding into business tools. Known today for its easy-to-use templates, tight integration with TikTok, and rapid adoption of AI effects and filters, CapCut has been a top consumer video editing app that now repeatedly ranks in the highest 10 or 20 Overall apps within the iOS App Store. Now the corporate will bring its set of tools to advertisers and creators with the introduction of CapCut for Business.

This business-focused extension of the CapCut platform prioritizes tools that help marketers, brands, small businesses, and creators generate ads and branded content. These tools can be made available across the CapCut app for desktop, mobile, and tablets, the corporate says.

Included within the offering is an AI-powered script generation tool that helps advertisers provide you with script ideas based on their product or business description, in addition to 1000’s of commercially licensed business templates, a sensible tool for converting URLs of product or landing pages into videos, and more.

AI plays a heavy role in the brand new service as well, beyond ad script generation.

CapCut for Business also allows marketers to access AI-generated presenters who can exhibit an organization’s products through demos and explainer videos. And a virtual try-on feature uses AI models to permit customers to virtually try on products and generate photos that showcase the product. This latter option is geared toward e-commerce businesses and clothing merchants.

Image Credits: CapCut

Unlike the patron app, CapCut for Business is designed to be used across teams. Collaboration features let users work on their ads with other team members, agencies, and creators, where anyone might be given permission to edit, access, review, or add notes and suggestions.

While the tools could help businesses craft videos to advertise their products across TikTok and other short-form video platforms, they can be used for organic content — like videos posted to the brand’s TikTok account, for instance.

Image Credits: CapCut

Originally launched in China in 2019 as JianYing, its sister app for non-China markets, CapCut, expanded globally across the next years and grew in popularity due to its ties to TikTok. As of August 2023, the app was utilized by 490 million iOS and Android users worldwide, reports market intelligence provider data.ai — that equates to roughly 25% of TikTok’s user base. Top markets outside China include the U.S., U.K., Germany, Egypt, Saudi Arabia, Mexico and Brazil, which have seen sizable increases in downloads over the primary half of this yr. In total, CapCut reaches 170 countries outside China.

CapCut also surpassed Splice to grow to be essentially the most profitable video editing app globally through the first half of 2023, pulling in a record high of $50 million, making it ByteDance’s second app to top $100 million globally. Data.ai attributes the increased adoption and revenue gains to the more moderen introductions of AI features, like templates, effects, and filters. After adding generative AI templates and effects this April, as an illustration, CapCut saw a download spike followed by continuous revenue increases, the firm said. ByteDance also offers a CapCut plugin for ChatGPT users.

Now the corporate is positioning its editing app as a way for consumers to make compelling videos for social media, including TikTok, and for marketers to simply achieve this as well, without having to spend heavily on advanced video editing software. In chosen case studies, CapCut reports business users were capable of increase their video output, views, and engagement, sometimes by triple-digit percentages, and were able to scale back the common CPM in other cases and drive online sales. Broader real-world results is not going to be available until the software gets into the hands of more marketers, in fact.

The brand new CapCut for Business software is obtainable to brands, marketers, and creators starting today for free of charge.