“Artificial intelligence (AI) is a fundamental technology applied to all services and products of Meta, from basic technology research to the advancement of digital marketing solutions and expansion to the Metaverse, and is the sphere that Meta is most focused on.”
Kim Jin-ah, CEO of Meta Korea, introduced Meta’s AI development efforts and the ‘Metaverse Vision’ to be realized on the ‘Business Update Media Briefing’ held on the headquarters in Yeoksam-dong on the seventeenth.
The essence of the announcement was much like what Meta CEO Mark Zuckerberg recently revealed. AI and the metaverse are a symbiotic relationship, and so they intend to develop them together. Regarding this, Nick Clegg, president of Meta Global, also made an announcement to the identical effect on the ‘Way forward for Work Summit’ held in america on the identical day.
CEO Kim Jin-ah emphasized that AI is ‘the DNA of meta’. In 2006, Facebook applied AI from the start of News Feed, and continued to speculate in machine learning and AI technology research for a very long time.
For example, CEO Kim cited the incontrovertible fact that Meta is improving the general experience and quality of digital marketing with AI, equivalent to investing billions of dollars every yr to construct an AI foundation equivalent to a big language model (LLM). He also expressed the opinion that AI is the inspiration of Meta’s services and businesses, equivalent to harmful content management, discovery commerce, business messaging, and Metaverse.
Meta’s representative AI recent product was also introduced. This yr, meta is ▲ LLM ‘LLaMA’, which is the idea of generative AI ▲ AI model ‘SAM’ that may segment images from photos and videos) ▲ Text, image, audio, depth, column, motion and position, etc. It unveiled a recent open-source AI model called ‘ImageBind’ that may learn by bundling a complete of six varieties of information at the identical time.
As well as, the continued growth of the platform was also introduced. As of the primary quarter of this yr, the variety of every day users of meta family apps equivalent to Facebook and Instagram reached 3 billion and the variety of monthly energetic users reached 3.8 billion, a record high.
CEO Kim said, “Based on the expansion of those platforms and communities, we’re working hard to construct a mid- to long-term vision, the metaverse.”
Within the case of releases, which were cited as a recent driver of business growth, greater than 2 billion videos are re-shared amongst users all over the world daily. It is a figure that has greater than doubled from six months ago, and shows that Facebook and Instagram are currently the fastest growing content.
Young Choi, Executive Director of Meta Global Business Group, also said that Meta’s growth within the digital marketing field amid rapidly changing technology, consumer behavior, and environmental changes equivalent to economic recession was due to innovation in machine learning and AI technologies.
For instance, last yr Meta integrated all marketing solutions based on AI and machine learning into ‘Meta Advantage’, making it easier for firms and types to make use of Meta’s various automated marketing tools. “Through this, marketers at each company can run campaigns quickly, easily and efficiently, and so they can enjoy a marketing experience that saves time and produces maximum results,” he said.
In response to the announcement within the 4th quarter of 2022, businesses using the meta business solution achieved a median 20% higher conversion rate in comparison with the identical period last yr while reducing the variety of steps they’d to undergo from 11 to 2 within the business process. Specifically, ROAS (revenue-to-advertisement-to-advertisement) increased by 32% when using the Advantage+ shopping campaign.
It also introduced ‘AI Sandbox’, a generative AI-based promoting tool recently released by Meta. It’s explained that marketers can robotically generate multiple versions of selling phrases through AI sandbox, robotically create background images with text input, and reprocess materials optimized for every content.
Then again, Meta installed a ‘Reel’s Studio’ where you may shoot a video and check out making a release, and a booth where you may experience virtual reality wearing a VR headset, the representative product.
Reporter Juyoung Lee juyoung09@aitimes.com