Adobe announced a recent marketing platform based on artificial intelligence (AI). The reason is that the marketing process, which used to take several months from content planning, production, distribution, and result evaluation, might be dramatically shortened through AI.

TechCrunch reported on the twenty sixth (local time) that Adobe unveiled 'GenStudio', an end-to-end solution that brings innovation to corporate content creation and management on the 'Adobe Summit' held in Las Vegas, USA.

ZenStudio is a generative AI tool that enables marketing teams to quickly plan, create, manage, distribute and measure content that adheres to brand guidelines.

You possibly can quickly create images and templates in quite a lot of shapes and sizes that suit your corporate brand standards. With a function called structure reference, which lets you adjust the positions of characters or objects inside the image, you’ll be able to check and modify whether the image complies with the brand policy.

As well as, 'AI Assistant', an AI chatbot, has been added to Adobe Enterprise software to support the work of stakeholders.

As well as, it provides an integrated view of all activities throughout the marketing life cycle and helps speed up campaign deployment by analyzing performance data.

“Leading brands and agencies around the globe are partnering with Adobe to speed up their content supply chain to enhance efficiency inside their organizations,” said Eric Hall, CMO, Adobe Experience Cloud. “Adobe provides best-in-class applications and solutions across Adobe Experience Cloud and Creative Cloud. “Combined with natively integrated generative AI, now we have an unrivaled competitive edge that may increase team productivity and deliver personalization at scale.”

Reporter Park Chan cpark@aitimes.com