marketing

Sometimes, surprises are lurking in on a regular basis data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and are likely to prioritize climate-friendly...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the facility to:Uncover priceless business intelligence:...

I currently lead a small data team at a small tech company. With every thing small, we've got a variety of autonomy over what, when, and the way we run experiments. On this series,...

Emma Zaballos is an avid threat researcher who's enthusiastic about understanding and combatting cybercrime threats. Emma enjoys monitoring dark web marketplaces, profiling ransomware gangs, and using intelligence for understanding cybercrime.CyCognito, founded by veterans of...

Google’s dominance in search is not any longer a given. The corporate that when shaped how the web was indexed and accessed is now facing competition from AI-driven tools, social platforms, and alternative serps....

David Wilkins, Chief Product, Marketing, and Strategy Officer at TalentNeuron, is a proven senior executive with 20+ years of SaaS experience within the human capital management space. He has a various set of leadership...

It’s 2025 and Machine Learning is in full swing and the recent topic at every marketing conference across the globe. The rise of AI-powered martech (marketing technology) guarantees to make promoting higher, speed up...

Sarah Assous is the Vice President of Product Marketing at Akeneo, where she drives strategic messaging, positioning, and go-to-market strategies. A results-driven leader, she has played a key role in accelerating company growth and...