Naver Jet (CEO Kim Dae-wook and Kim Chang-wook) announced on the seventeenth that they’ve partnered with global fashion brand Army Paris and introduced exclusive fashion items at ZEPETO.

Through this collaboration, users can meet Army Paris’ virtual items on the ZEPETO store.

To start with, 15 latest products for 2023 S/S will probably be implemented and officially released. As well as, ‘Army Paris World’, which is inspired by Montmartre in Paris, ▲Montmartre Sacre Coeur ▲Café ▲Bakery will probably be opened.

ZEPETO said that it’s receiving love calls as a representative collaboration partner of worldwide fashion brands. He cited the incontrovertible fact that even the main points of fashion brand products will be implemented within the virtual space because it is and that it has greater than 400 million global users as strengths.

In 2021, ZEPETO introduced items using the posh brand Gucci IP, world, and exhibition (Gucci Garden Archetype), followed by a long-term partnership with the 2022 Winter Selection collaboration.

As well as, fashion brands akin to Ralph Lauren, Nike, Adidas, Puma, DKNY, ZARA, etc. ▲Beauty brands akin to Dior Beauty and Nars Cosmetics ▲Interactive brands through partnerships with greater than 120 global brands within the entertainment field akin to Blackpink, Disney, and Selena Gomez providing an experience

Kang Hee-seok, business general manager of Naver Jet, said, “We’re working hard to be certain that users can experience differentiated pleasure in virtual space through collaboration with various global fashion brands.” We’ll proceed to collaborate more to make it possible.”

Reporter Juyoung Lee juyoung09@aitimes.com