Yeosu City (Mayor Jeong Ki-myeong) announced on the fifth that in consequence of study of Yeosu tourism big data, the cumulative variety of tourists in 2023 was 27.59 million, a 1.6% increase in comparison with the variety of tourists in 2022.
Yeosu tourism big data evaluation is data that classifies foreign tourists based on mobile communication and bank card sales data of tourists visiting the town with a purpose to improve the standard of Yeosu's tourism policy every yr.
Consequently of the 2023 evaluation, a noteworthy achievement was that the variety of foreign tourists totaled 230,000, a rise of greater than 8 times in comparison with 2022, giving strength to the town's step forward as a 'global marine tourism resort city'.
Which means Yeosu's customized efforts to draw foreign tourists are evaluated to have been effective, because it has solidified its position as a world MICE city through attracting a complete of 5 international cruises, including the arrival of a Chinese cruise line in seven years, and thru lively overseas MICE attraction marketing.
other evaluation results, by age, tourists of their 40s and 50s visited Yeosu probably the most. People of their 20s and 30s followed. The months with the best variety of tourists are July and August, and it’s analyzed that Yeosu is gaining popularity as a summer vacation destination.
As well as, as preferred tourist destinations by age group, tourists of their 20s and 30s are likely to enjoy Jongpo Marine Park and Yeosu World Expo Site, while tourists of their 50s and 60s are likely to enjoy natural scenery akin to Odongdo Island, Hyangilam Hermitage, Nangdo Island, and Jobaldo Island.
The variety of overnight guests increased by 6.9% in comparison with 2022, reaching 6.27 million, of which individuals of their 20s accounted for the most important proportion. This appears to have played a job within the proven fact that Yeosu City introduced various stay-type tourism products, akin to the 'Support for Compensation for Attracting Group Tourists' and the 'Namdo Accommodation Discount BIG Event' project promoted last yr in commemoration of the 'Visit Jeollanam-do 12 months'.
A city official said, “Based on the outcomes of this ‘Yeosu tourism big data evaluation’, we’ll actively develop latest tourism content and have interaction in customized marketing in order that more domestic and foreign tourists can visit Yeosu this yr.”
Reporter Gong Da-young local@aitimes.com