AI-based virtual production Viv Studios (CEO Kim Se-gyu) announced on the sixth that it introduced experiential media art using ‘VIPLE’, a virtual human production solution based on AI technology.

Viv Studios said that they participated within the media art video production of Samsung Electronics’ flagship store ‘Samsung Gangnam’, and proceeded with a video work that embodies the looks of a skyscraper in Gangnam-daero, which transforms colorfully with various imaginations.

Through ‘The Wall’, a super-large LED display installed on the 4th floor of Samsung Gangnam, you possibly can see the urban landscape full of pink cherry blossoms, space city, bespoke, etc. Realizing realistic media art, it caught the eye of tourists.

Specifically, ‘Face Swap’ technology was mobilized in step with the concept of ‘Play Ground for the MZ Generation’. When a face photo taken on the spot is distributed to The Wall, it’s implemented to look as a media art video on an out of doors billboard in Gangnam-daero as a canopy model for Samsung advertisements and magazines and as a dance partner for the virtual human influencer ‘Sprint’.

Face Swap is one among the predominant features of ‘Biffle’, a virtual human production solution of Viv Lab, an AI research institute of Viv Studios. Viv Lab, which possesses generative AI-based virtual human production technologies corresponding to real-time re-aging and face swapping, has created 4 varieties of virtual humans: V-Face, V-Human 3D, V-Voice, and V-Clone based on R&D achievements within the AI ​​field. It plans to develop and release an answer that gives human creation tools inside the yr. In the long run, it should be distributed in the shape of an in-house tool in order that it will probably be used for content production businesses or various B2B applications.

Kim Se-gyu, CEO of Vive Studios, said, “I’m delighted to have the opportunity to introduce the features of Biffle, a virtual human production solution, to this experiential media art video work.” Biffle’s AI solution can be a latest breakthrough in content creation.”

Reporter Juyoung Lee juyoung09@aitimes.com