Tinder is currently testing an AI photo selection feature that appears at a user’s photo album and selects the five that best represents them for his or her dating profile, parent company Match Group revealed during its earnings call today.

“AI has really inspired our product people across all the company to essentially take into consideration ways in which we will create latest experiences, but additionally solve for key dating pain points,” Match Group CEO Bernard Kim said. “I’ll use Tinder for example. Sometimes, persons are really excited to leap into the Tinder experience…then in that exact moment where you upload five pictures, people get generally nervous or uncomfortable, like, ‘What’s the suitable picture that I’ve taken over the past yr to make my dating profile more me?’”

Kim explains that an AI-powered photo selection feature goals to eliminate the struggle of finding pictures and help construct a profile that accurately represents users.

“I actually think AI might help our users construct higher profiles in a more efficient way that basically do showcase their personalities,” Kim added.

Match Group is testing out other AI features that it plans to roll out in the approaching months. For example, Tinder is getting a latest capability that leverages artificial intelligence to “surface the suitable content to the suitable people to assist improve relevancy,” the corporate wrote in its letter to shareholders.

Last month, on the Reuters Momentum event, Tinder CPO Mark van Ryswyk hinted at more ways the dating app could potentially use generative AI, similar to using the technology to assist write a bio.

“You already know, a few of us are gifted writers, but lots of us aren’t…So, with the ability to help draw out what’s vital to capture in a bio, you already know, sharing something a bit more personal or possibly that’s just sharing a highlight, or simply sharing what your intent ultimately is,” Van Ryswyk said.

Notably, Tinder found that a couple of third of members said they’d “absolutely” use generative AI to assist them construct a profile, Van Ryswyk added, pointing to a recent Tinder study.

Alternatively, Match Group desires to watch out about its approach to AI dating. “We should be really thoughtful about ensuring that we’re giving the suitable thought to authenticity and ethical and privacy concerns,” Kim said during today’s earnings call.

Generative AI tools generally is a haven for catfishers seeking to harass and deceive others online. In line with the Independent, UK model Stefan-Pierre Tomlin, who’s dubbed the “most swiped right man,” helps other Tinder users find love through the use of ChatGPT and AI to jot down profiles and messages. His dating service also includes photo editing to barely improve photos.

Tinder recently rolled out an AI-powered verification feature that requires a video selfie for users to more easily determine who isn’t a bot or catfisher.

Overall, artificial intelligence has taken over online dating in recent months. Latest AI dating apps like Teaser AI, for instance, give users the flexibility to talk with an AI version of a possible match before swiping right or left. Even relationship app Flamme has added a latest AI-powered “Ask Me Anything” tool for users to receive dating advice. But some apps go even further off the beaten path, like AI dating sim Blush, where users can flirt with an avatar.

Tinder can be experimenting with a refreshed product experience and can soon roll out other features like prompts, quizzes and conversation starters.