Pulse Nine (CEO Park Ji-eun), a virtual human production company, announced on the 18th that it had signed a business agreement with Lara Station (CEO Lee Chul-ho), which makes a speciality of live content, to advertise the virtual human live commerce business in earnest.

The 2 firms explained that with this agreement, the virtual human live commerce business shall be promoted in earnest, equivalent to joint marketing of technology-related business solutions together with virtual human technology exchange.

The 2 firms introduced Eternity Jane as a show host in the luxurious platform ‘Feelway Live Shopping’, which was the primary collaboration in March. On at the present time, the traffic increased by 400% in comparison with the previous one, and the Bottega Veneta card wallet sold on the time was sold out, making Jane a ‘wanted woman’.

Lara Station provides a live-only software-as-a-service (SaaS) service that plans and transmits interactive communication and entertainment contents based on real-time multilingual translation service.

It provides a customized service that gives needed live functions from planning to transmission of interactive communication contents equivalent to brand company products, corporate marketing communication, and influencer-centered commerce activities.

Park Ji-eun, CEO of Pulse Nine, said, “I actually have at all times challenged fields equivalent to my first live TV appearance as a virtual human, my first eating show in live commerce, and my first TV program fixed reporter activity.” I hope that opportunities will arise,” he said.

Reporter Juyoung Lee juyoung09@aitimes.com