Artifact, the news aggregator recently turned X competitor, is adding a latest generative AI feature. The app, built by Instagram’s co-founders, announced last week it could allow users to post their very own updates, which didn’t should include a link. Today, it’s expanding on that addition with the power for users to create their very own images to accompany their posts using generative AI.

The corporate believes the feature could help users make their posts more compelling as an attention grabbing image may also help tell their story. For instance, it suggests users could create a landscape scene when posting about climate, or generate an idea automobile if talking in regards to the way forward for EVs, amongst other things.

The feature, which has been in development over the past few months, might be accessed by tapping on the plus “+” icon within the photo frame when making a latest post on Artifact, then selecting the choice “create with AI.” Users can then enter of their prompt to see the generated image appear. The prompt can include a subject, a medium (like illustration or 3D image) and a mode (like pop art or photo realistic).

The corporate tells us it’s using a fine-tuned Stable Diffusion model for the image-generation process.

Artifact says the entire process should take only a couple of seconds. Nevertheless, if users aren’t satisfied with the outcomes, they will re-use the identical prompt to generate one other image or revise the prompt to try again.

The addition is one among many AI technologies the app uses to assist personalize its content to the top user. Originally, Artifact began as a newsreader of sorts, allowing AI to prioritize and surface the perfect content. The app also introduced AI technology to rewrite clickbait headlines and summarize stories so readers could get an outline of an article before diving in.

Nevertheless, in newer days, the app has been shifting away from being just a spot to make amends for news to more of an X or Threads rival of sorts, because it added social features like commenting, user profiles and the power to post their very own links and text-based posts. This broadens the content available through Artifact and makes the product more social, where curators of content can develop a following — not all that dissimilar from X (formerly Twitter).

With generative AI imagery, creators have one other tool to draw users to their content and construct their audience.