Naver (CEO Soo-yeon Choi) announced on the seventeenth that the expansion of startups is remarkable, with sales of the highest 10 solutions within the ‘Commerce Solution Market’ growing by about 45% during the last two months (May-June) in comparison with the identical period immediately before.

Naver Commerce Solution Market, which opened in beta in January of last yr and commenced official service from the start of this yr, provides smart store and brand store sellers with technical solutions comparable to product sourcing and management, marketing, sales, and customer management. By reducing access to advanced technologies, including artificial intelligence (AI), it’s explained that currently 100,000 smart stores are using the solutions needed to operate an internet business.

A complete of 49 solutions are currently registered within the Commerce Solution Market, of which 32 are from external developers. Naver said that it’s providing an open API in a developer-only space throughout the commerce solution market and is investing in reference to D2SF, a company accelerator.

Specifically, the sales of the highest 10 solutions in May and June increased by about 45% in comparison with the previous two months. Specifically, it’s explained that the commerce solution market supports the expansion of external startups as smart store sellers are in search of solutions with expertise and efficiency for his or her D2C expansion strategy.

As a representative example, I heard ‘VCATAI’ of Pion Corporation, which mechanically creates videos with AI. It’s an answer that makes it easy to create short-form videos or images by simply entering the product URL, and the variety of subscribers and sales of the answer greater than tripled inside one month of entering the shop. An official from Pion Corporation said, “The potential customers are concentrated, so the answer promotion effect is high, and the conversion rate of subscribers to lively users could be very high.”

It’s also said to assist improve sales of small and medium-sized enterprises (SMEs). Within the case of a fashion miscellaneous goods smart store, sales increased greater than 5 to six times by producing and registering short-form videos using the answer without design specialists.

It’s explained that the ‘Review Exposure AI Manager’ developed by Naver Clova’s text evaluation technology helps increase seller operational efficiency. By providing an answer that automates review evaluation, banner design and update tasks in order that excellent reviews could be used for product marketing, solution sales have grown nearly 5 times within the last two months.

“Start-ups with high technological capabilities grow through the commerce solution market, and thru this, small-scale SMEs with small businesses and no IT experts have access to cutting-edge technologies, leading to shared growth throughout the technology ecosystem,” said Jung Min, Naver’s senior leader. “We are going to diversify our solution lineup and expand the expansion sharing ecosystem by strengthening cooperation with technology startups with the goal of entering 70 external solutions inside this yr,” he said.

Reporter Juyoung Lee juyoung09@aitimes.com