TechCrunch reported on the eleventh (local time) that Meta has announced ‘AI Sandbox’, a generative artificial intelligence (AI) tool for creating advertisements.

AI Sandbox is a generative AI-based tool that routinely creates various contents required for advertisements. It routinely creates several versions of phrases and routinely creates background images just by entering text.

Particularly, the image cropping function could make the aspect ratio of social posts or short-form content the dimensions desired by the advertiser. When posting content to Instagram’s major feed, Stories and Reels, all three platforms require just one video adjustment.

“We’re working with a small variety of advertisers to quickly collect the feedback needed to enhance the AI ​​sandbox,” said Meta. “We plan to expand accessibility to more advertisers soon and add features.”

Currently, the AI ​​Sandbox is simply available to some advertisers, and the scope of use might be expanded from July.

After the recent economic downturn and changes in Apple’s privacy policy made promoting less effective on smartphones, Meta needed to seek recent opportunities in promoting.

Meta CTO Andrew Bosworth said last month that Meta has plans to introduce generative AI technology into promoting.

Reporter Park Chan cpark@aitimes.com