Meta announced today it’s rolling out its first generative AI features for advertisers, allowing them to make use of AI to create backgrounds, expand images and generate multiple versions of ad text based on their original copy. The launch of the brand new tools follows the corporate’s Meta Connect event last week where the social media giant debuted its Quest 3 mixed-reality headset and a number of other generative AI products, including stickers and editing tools, in addition to AI-powered smart glasses.
Within the case of AI tools for the ad industry, the brand new products is probably not as wild because the celebrity AIs that permit you chat with virtual versions of individuals like MrBeast or Paris Hilton, but they showcase how Meta believes generative AI can assist the brands and businesses which can be liable for delivering nearly all of Meta’s revenue.
The primary among the many trio of latest features allows an advertiser to customize their creative assets by generating multiple different backgrounds to alter the look of their product images. This is comparable to the technology that Meta used to create the consumer-facing tool Backdrop, which allows users to alter the scene or the background of their image by utilizing prompts. Nonetheless, within the ad toolkit, the backgrounds are generated for the advertiser based on their original product images and can are likely to be “easy backgrounds with colours and patterns,” Meta explains. The feature is obtainable to those advertisers using the corporate’s Advantage+ catalog to create their sales ads.
One other feature, image expansion, allows advertisers to regulate their assets to suit different aspect ratios required across various products, like Feed or Reels, for instance. Also available to Advantage+ creative in Meta’s Mads Manager, the AI feature would allow advertisers to spend less time repurposing their creative assets, including images and video, for various surfaces, Meta claims.
With the text variations feature in Meta Ads Manager, the AI can generate as much as six different variations of text based on the advertiser’s original copy. These variations can highlight specific keywords and input phrases the advertiser wants to emphasise, and advertisers can edit the generated output or just select the very best one or ones that fit their goals. Through the campaign, Meta can even display different mixtures of text to different people to see which of them drive higher responses. Nonetheless, Meta won’t showcase the performance details for every specific text variation, it says, because the reporting is currently based on a single ad. Nonetheless, the more options the advertiser selects to run, the more opportunities they’ll need to improve their ad performance, Meta informs them.
Meta says it’s already tested these AI features with a small but diverse set of advertisers earlier this yr, and their early results indicate that generative AI will save them five or more hours per week, or a complete of 1 month per yr. Nonetheless, the corporate admits that there’s still work ahead to higher customize the generative AI output to match each advertiser’s style.
As well as, Meta says there are more AI features to come back, noting it’s working on recent ways to generate ad copy to focus on selling points or generative backgrounds with tailored themes. Plus, because it announced at Meta Connect, businesses will give you the option to make use of AI for messaging on WhatsApp and Messenger to speak with customers for e-commerce, engagement and support.