Before the European Union (EU) enacted the ‘Artificial Intelligence (AI) Law’, it decided to force the display of what AI was utilized in AI-generated content. The aim is to forestall AI unwanted side effects which will occur before the implementation of the AI ​​Act.

A lot of foreign media, including the Guardian, reported on the fifth (local time) that the ‘Digital Services Act (DSA)’, which is able to take effect on August 25, if the EU doesn’t mark AI content created by big tech firms corresponding to Google and MS in order that users can realize it. It was reported that they warned that they’d be sanctioned with ‘.

In line with the report, European Commission (EC) Vice-Chairman Vera Zurova said, “For tech giants with generative AI services corresponding to Microsoft’s ‘Bingchat’ and Google’s ‘Bard’, AI-generated content have to be labeled to forestall fake news.” he emphasized.

He also urged, “The businesses concerned should take safeguards to forestall malicious actors from using services to create false information,” and “immediately display AI-generated content in order that users can see it.”

The DSA stipulates that social media platforms corresponding to Facebook and TikTok will be fined as much as 6% of worldwide revenue or £145 million (about 234.6 billion won) in the event that they fail to filter out harmful content. Vice Chairman Zurova’s remarks mean that this regulation may also be applied to generative AI services.

He also warned that Twitter, which refused to comply with the code of practice that firms voluntarily agreed to abide by until the DSA law took effect, was “mistaken” and that it will face strong scrutiny for compliance with the law.

Forty-four technology firms, including Google, Microsoft, Meta, and TikTok, previously agreed and signed the EU’s code of practice for coping with disinformation, but Elon Musk’s Twitter signed it after which withdrew it. The code requires firms to report their safeguards to EU authorities in the approaching months.

The EU recently asked social media platforms, including Facebook, to dedicate more resources to fact-checking content produced in Eastern Europe to combat Russia’s disinformation blitz. “What Russia wants is to undermine public opinion in favor of Ukraine,” Zurova said. “We must defend our interests and democracy.”

Reporter Jeong Byeong-il jbi@aitimes.com