Kakao Entertainment (CEO Jin-soo Lee, Seong-soo Kim) launched ‘Helix’, a synthetic intelligence (AI) brand that will likely be applied to the general IP business in the long run, and as its first service, ‘Helix Push’ focused on connecting content and readers ) announced on the sixth.

Helix, derived from ‘Humanity Experience Learning Improvement eXpansion’, originally means ‘spiral’, and as an AI brand, it comprises the meaning of “learning, improving, and expanding human experience.” Kakao Entertainment plans to proceed to launch individual AI services under the AI ​​brand Helix in the long run.

It is predicted that the user’s entertainment experience will likely be further expanded due to ‘Helix Push’, which uses AI technology to recommend works in a format optimized for readers.

The primary Helix service is ‘Helix Push’, which is applied to Kakao Page from the sixth. ‘Push’, which recommends IPs akin to webtoons and web novels in the shape of mobile notifications and provides advantages akin to cache, is the purpose of contact that connects IPs and readers in the present content industry.

Breaking away from the present model of classifying and recommending works of interest to readers, Helix Push advanced the platform operation strategy. Works which might be considered to be preferred are delivered together with advantages akin to use rights.

Specifically, Helix Push, which introduces various IPs no matter genre, recent work, or finished work, said that it is predicted to be a chance for creators to point out their works to more readers no matter work rankings. Starting with the Kakao Page service, Helix Push will likely be introduced sequentially to global platforms akin to Kakao Webtoon in Korea, Tapas and Radish.

Kim Ki-beom, CTO of Kakao Entertainment, said, “We’re researching AI technology that connects creators and readers, artists and users inside the platform in various ways.” We plan to introduce various services using technology.”

Reporter Lim Dae-jun ydj@aitimes.com