Indent Corporation (CEO Yoon Tae-seok), which makes a speciality of artificial intelligence (AI)-based video reviews, announced on the 18th that it had launched ‘AI Review Insight’, which analyzes positive and negative reviews of consumers with AI.

On this function, AI analyzes the positive/negative emotions and natural language of text review sentences to see how customers who’ve actually purchased the product evaluate the product, and provides a rating for every review on the shopping center management dashboard. The upper the positive index, the more positive, and the lower, the negative feedback.

Shopping malls said they expect to have the ability to quickly check customer reactions to product reviews, improve quality, and respond quickly by way of customer operation management (CS) equivalent to delivery. Particularly, among the many reviews with a high negative index, within the case of faux reviews and unilateral slander that don’t have anything to do with the product, precautions could be taken to reduce damage to the brand image.

As well as, it is feasible to ascertain not only the numerical index, but additionally the positive and negative keywords commonly extracted based on the reviews gathered for every product. Managers can receive assist in enhancing product competitiveness by identifying review keywords, maximizing product selling points or improving problems. For objective evaluation, this function could be used for products with greater than 200 reviews.

Yoon Tae-seok, CEO of Indent Corporation, said, “Nowadays, when customer reviews have develop into an element that influences business operations and sales, AI review insights are according to the era of not only securing high-quality reviews, but additionally quickly analyzing them to supply an optimized shopping environment.” “We’ll proceed to do our greatest to advance technology in order that a healthy purchasing environment can create a virtuous cycle by strengthening the contact point between shopping malls and customers.”

Reporter Juyoung Lee juyoung09@aitimes.com