“Vive Studios has conditions much like Disney Studios in that it has producers, planners, directors, and IPs akin to ‘Sprint. It’ll do the identical.”

Lee Kwang-hee, director of AI research at Viv Studios, announced on the tenth that he would develop Viv Lab right into a technological organization like Disney Research.

It signifies that Viv Lab, a research organization of Viv Studios, will grow into a company that grows its own IP with various technologies. Director Lee explained, “It’s due to Disney Research’s technological innovation that Disney was capable of produce movies with wealthy effects and achieve box office success.”

Vive Studios (CEO Kim Se-gyu), specializing in virtual production, began as a video content production company in 2003 and has expanded its business to promoting, game cinematic video, and more. Then, he expanded his scope to virtual reality (VR) content and released the VR movie ‘Volt: Chain City’ in 2017. It has achieved many achievements, including winning awards at leading American film festivals and being invited to the Sundance Film Festival.

Later, in January 2022, Viv Lab, an AI research institute, was launched to introduce visual AI and prolonged reality (XR) technology into the content production pipeline.

Director Lee, who began his profession at Samsung Medison, focused on expanding computer vision and AI to varied domains, starting within the medical field, then head of AIRI’s image generation team, and Boeing Korea Research Technology Center’s AI technology director. In December, he joined Viv Studios as CTO.

He cited ▲virtual production solutions and ▲virtual human technology because the core of VivLab.

Virtual production is a way by which a background video is played because the background for filming by replacing the ‘LED wall’ with a panel as a substitute of the traditional approach to applying computer graphics after filming a green screen. As well as, Unreal Engine will be used to conceive and modify scenes much like the ultimate production in real time from the pre-production stage.

Through the production process, it is feasible to instantly check and determine scenes that require consultation and correction, so there’s a bonus in maximizing work efficiency. It’s explained that Viv Studios was the primary place to introduce it in Korea.

The technology that implements that is ‘VIT,’ which enables integrated control of necessary technologies on one platform. It may well integrate and control LED display, camera tracking, and real-time engine that handles computer graphics, and will be applied to varied contents akin to movies, music videos, and live performances.

In 2022, he collaborated with Hive on an original story video using actual VIT, and in 2021, he participated within the production of a TXT music video for an artist belonging to Big Hit Music and the KBS documentary “Kiss the Universe.”

Particularly, it’s scheduled to be released as a B2B solution in October. Director Lee gave meaning as “the primary moment to introduce VIT, which has been used just for self-content production until now, to the world.”

Within the case of the virtual human business, two things were emphasized. “To start with, IP business is as necessary as technology,” he explained. “The rationale why Disney and Marvel have an awesome influence is because they’ve IPs which have their very own fandom.”

Because of this, Vive Studios is continuous development by securing 21 of its own IPs, starting with ‘Volt’, which swept VR film festivals all over the world several years ago, and ending with ‘Running’, a virtual human introduced last 12 months. Joo Joo received attention for debuting on the opening stage on the Melon Music Awards at the tip of last 12 months, and plans to expand her activities to Instagram and others.

“In 10 or 20 years, we expect that humanoid robots much like humans will play quite a lot of roles in our each day lives,” he predicted, “the core technology that will be called software for humanoids is virtual humans.”

Particularly, he emphasized that every one three technologies of virtual human implementation are used: 3D modeling method, 2D AI face swap method, and 2D AI clone method. He explained, “Depending on the domain, there are places where all technologies fit together,” and “the intention is to enhance the completeness of virtual dormancy with organic technology.”

In the longer term, we plan to put in a language model akin to ChatGPT to enable real-time conversation. To this end, Big Tech didn’t introduce a big language model (LLM), but began developing its own small language model (sLLM). “It only must play a job in a particular domain, but existing LLMs are too large and value an excessive amount of to keep up,” he added.

Recently, many corporations are specializing in ‘conversational virtual humans’, but Viv Lab is different, he said. “We prepare for the longer term throughout the essence of video content production, relatively than taking a look at only one,” the strategy is to arrange for the longer term metabus market while using it for business straight away.

In truth, Viv Studios is co-producing the KBS fiftieth anniversary special project, the Taiga Drama ‘Goryeo Georan War’. And here, Vivrap’s technology is put in. Other tech corporations need to create technology first after which discover a place to make use of it, but Viv Lab is a structure that creates the needed technology after preparing a website. Director Lee explained that that is the difference between Viv Lab.

In the long run, he emphasized that Viv Lab’s goal is to change into a world-class production technology research institute by consistently researching content production and technology.

He said, “I actually have been doing AI up to now, but there have been many cases where I didn’t have my very own domain. There shouldn’t be much that will be done with only technology. The goal is to create a “.

Lastly, he repeatedly emphasized, “Probably the most ideal company is a structure where the domain is evident and AI technology will be applied to it, in order that domain experts and AI engineers can collaborate.”

Reporter Juyoung Lee juyoung09@aitimes.com