Following Amazon’s adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers within the U.S. Via the brand new, AI-powered Product Studio, merchants and advertisers will have the ability to leverage text-to-image AI capabilities to create recent product imagery without spending a dime, just by typing in a prompt of the image they need to use.
The feature might be used for easy tasks, like changing the colour of the background behind the product images or making the background a solid color. Or it could possibly be used for something more advanced, like requesting a product be shown in a specific scene. For instance, when the corporate first announced the feature in May, it suggested a skincare company could request seasonal imagery by typing something like a product that was “surrounded by peaches with tropical plants within the background.” Now that very same company could request something winter-related, just like the product “sitting on snow surrounded by pine branches or pinecones.”
Image Credits: Google
The generative AI model may help to enhance low-quality images without requiring a reshoot in addition to remove a distracting background, Google said.
By offering AI imagery capabilities, businesses of all sizes could have the power to create skilled images alongside their ads, without having to spend repeatedly on recent photography sessions. We expect the feature will probably be used to enhance the prevailing product photography a business already has available, allowing them to reuse their assets across different campaigns — like seasonal efforts or those centered around some type of theme — even when it doesn’t replace the initial photoshoot.
The feature is being made available to all Merchant Center Next users within the U.S. and the Google and YouTube app on Shopify, Google says. It begins rolling out today.
The AI feature launched alongside other recent additions for merchants, including a “small business” attribute for Google Search and Maps that may highlight to customers which brands have designed themselves as small businesses. Google said it is going to routinely add this attribute to some listings based on aspects like what number of products they provide or how much web traffic they see. Nonetheless, businesses may set the attribute or remove it from the Merchant Center or their Business Profile at any time.
Image Credits: Google
Google says it is going to also start showing more information to shoppers through the knowledge panel when customers are looking up merchant names on Search. Previously, this panel would share information like the situation of the business’s HQ or the variety of employees.
Image Credits: Google
Now it is going to also show information like current deals, shipping and return policies, customer support information, and rankings and reviews. A few of this information is already shared with Google via Merchant Center, but will now be augmented with other authoritative information from across the net, the corporate said. The panel has helped drive over 2.3 billion connections to U.S. businesses per 30 days in 2022, Google noted, including calls, requests for directions, bookings, and reviews.
The updated panel will roll out this month.