Google has launched a latest artificial intelligence (AI)-powered tool that mechanically finds optimal ad placements for brands across its various web sites and services.

It has introduced AI tools for advertisers up to now, but this launch is the primary to assist brands achieve specific goals for his or her promoting.

It’s analyzed as a strategy to help advertisers and ultimately maximize promoting revenue by strengthening the net commercial publishing function that generates a lot of the company’s revenue.

Reuters reported on the 14th (local time) that Google has introduced two AI features across its services for advertisers that mechanically find the best ad placement for his or her brand.

A latest ‘Demand Gen’ feature uses AI to assist place photo or video ads on various services comparable to Google Search, Gmail, the default YouTube feed and Shorts.

“Demand Gen effectively eliminates the necessity for advertisers to manually determine ad placement,” said Vidia Srinivasan, general manager of Google Ads. Discover a location,” he explained.

One other latest tool, called “Video View,” uses AI to discover the perfect placement for video ads, with the goal of maximizing viewership. In keeping with Srinivasan, Google’s tests showed that brands using the product saw a mean increase in video views of about 40%.

In reality, Google says Samsung Germany has been capable of increase video views and increase reach by 94% while reducing cost-per-thousand impressions by utilizing Video Views for its Gen Z customers through the peak holiday season.

Google stressed that using AI to automate the ad serving process would remove the drudgery for advertisers and release brands to focus more on marketing strategy and storytelling.

Reporter Park Chan cpark@aitimes.com