Google is replacing the standard ‘search results’ display method that has dominated the search marketplace for many years. In response to Microsoft’s “Bing” search, AI chatbots are introduced, in addition to short-form videos to focus on the younger generation.
The Wall Street Journal (WSJ) cited internal documents and familiar sources on the sixth (local time), citing Google’s existing ’10 blue links’ approach to listing 10 related links, resembling AI chat and video clips, etc. will further ‘personalize’ search.
In line with this, Google plans to make its search engine more “visual, accessible, personal and human” with a concentrate on young people world wide.
As a part of this, the ‘Magi’ project, which integrates AI chatbots into search, will likely be unveiled on the ‘Annual I/O Developers Conference’ held on the headquarters in Mountain View, California on the tenth. It is usually known that a large-scale internal test was recently conducted. As well as, Google CEO Sundar Pichai announced last month that “users will find a way to ask follow-up inquiries to the unique query with the chatbot.”
Including short form within the search results is with the intention of “going beyond giving answers, it needs to be a search that helps when there isn’t any accurate answer.” Google executives identified that users at the moment are doing things they used to do in search, from restaurants to finding business know-how, to video sites and social media. For this reason, it warned internally that the variety of “energetic web sites” it shows in its search results has been stagnant lately.
Due to this fact, Google search will narrow down the reply through continuous conversation with the chatbot in the longer term, or make it possible to catch up with to the reply that was not easily present in the present search through materials resembling videos. Google said in a report that “search should transcend giving answers and help when there isn’t any definitive answer.”
Within the meantime, as an alternative of creating major changes to go looking, Google has focused on raising promoting revenue, and last 12 months, it earned greater than $ 162 billion (about 215 trillion won) through search promoting.
“Search has all the time been an incredibly dynamic and rapidly evolving field,” a Google spokesperson said, adding that the corporate focused on a long-term approach to service transformation, including integrating AI and visual capabilities. “As search evolves, providing high-quality information and supporting a healthy and open web will remain central to our approach,” he added.
Nonetheless, the WSJ identified that it’s questionable whether it strengthened the reliability of the content. The hallucinations of AI chatbots are also an issue, but experts analyze that short-form could be a powerful means of faux news and misleading due to the tendency to trust videos created by others.
Regarding this issue, Google’s internal document includes the content that “we are going to display the creator in order that users can have faith within the content, and supply devices that help understanding, resembling images and videos.”
Reporter Juyoung Lee juyoung09@aitimes.com