Chinese game firms are moving forward with the introduction of generative artificial intelligence (AI). It is meant to extend the efficiency of game production with AI that generates text, animation, character design, and even code.

The South China Morning Post reported on the nineteenth that at the very least 12 Chinese game firms are currently searching for engineers, researchers and art designers involved in “AI-generated content (AIGC)” technology through online recruitment platforms.

In line with this, the trend of introducing generative AI within the Chinese game industry began in earnest after ChatGPT appeared. Game firms resembling NetEase and Mihoyo are starting to point out interest in hiring or investing in generative AI technology. Recruitment of related personnel can be increasing.

NetEase, the second largest game company in China, announced last month that it could apply a chat service just like ChatGPT to the mobile game ‘Justice Online’ scheduled to be released in June. That is to permit the user to speak or interact with in-game NPCs (characters who don’t take part in the sport). For instance, telling the NPC that ‘the home is on fire’ makes them run home.

Giant Network, a Shanghai company, offered an annual salary of 1.1 million yuan (about 209 million won) while recruiting talent to guide the cutting-edge AIGC trend research team. The job commercial, which only announced ‘Shenzhen’s famous game company’ on the recruitment platform, said that it could give an annual salary of 770,000 yuan (about 146 million won) to applicants who can ‘research and reproduce AIGC algorithms’.

Hong Kong-listed game company XD’s mobile game store TapTap is offering as much as 500 yuan (about 95,000 won) per day for interns with “a solid foundation in computer vision or machine learning algorithms.” Kunlun Tech, an internet game company, began hiring by suggesting two categories, AIGC and ChatGPT, in its job commercial.

“In China, large firms resembling Tencent have been studying AIGC for the past few years, but haven’t been capable of fully put it to use,” said CJB analyst Jean Schule.

Jeong Byeong-il, member jbi@aitimes.com