But more work must be done before they will be implemented universally

One in every of the largest drivers for digital identity is to give you the chance to confirm who you might be and that what you’re saying is real amid the intense (and somewhat scary) growth of artificial intelligence technology. While there’s plenty of hype around owning your personal digital identity, there may be plenty of growth that should occur to expand the sector and protect people.

Just this week, a song featuring the voices of Drake and The Weeknd garnered over 250,000 Spotify streams and 10 million views on TikTok. However the musicians weren’t even involved in the method. The song was generated by an artist named Ghostwriter who used AI to generate the artists’ voices. (Each Spotify and Apple have since pulled the song from their services.)

“As an increasing number of of those AI deepfakes come out, it’s becoming harder to know if it was [them] or not,” said Sandy Carter, COO and head of business development at Unstoppable Domains. “There are methods we are able to [use to] validate that you just’re human and an individual, and [digital identities] could help as the necessity grows stronger as more AI technology comes out.”

Unstoppable Domains is considered one of the largest web3 domain providers on the planet and has integrated with over 800 platforms, including Coinbase, OpenSea and Rainbow Wallet, amongst others. It has about 1,000 partners, and last yr, the platform raised $65 million in a Series A at a valuation of $1 billion.