Apple unveiled its recent laptop ‘MacBook Air’ equipped with the ‘M3’ chip. Apple promoted this recent product as “the world's best consumer laptop for AI” and emphasized its relevance to AI.
CNBC reported on the 4th (local time) that the 13-inch and 15-inch MacBook Air laptops equipped with the most recent M3 chip were released.
In accordance with this, the MacBook Air equipped with the 3nm-based M3 chip has the power to support an 8-core CPU, as much as 10-core GPU, and as much as 24GB of integrated memory. It boasts speeds which can be as much as 60% faster than models equipped with the present M1 chip and as much as 13 times faster than previous Intel-based MacBook Airs. The M3 chip has a faster and more efficient neural engine built into it, allowing it to process various AI calculations.
Apple, which previously supplied semiconductors from Intel, has been using its own chips since 2020, and launched the laptop 'MacBook Pro' and the laptop computer 'iMac' equipped with the M3 chip in October last 12 months. there may be.
Amid criticism that Apple has fallen behind within the recent AI development race, it was emphasized that this recent product is an 'AI laptop' that supports various AI functions and applications. Specifically, the brand new MacBook Air was promoted as “the world’s best consumer laptop for AI.”
CNBC said that it’s an interesting change because it is a phrase that didn’t exist when the iMac was launched in October last 12 months, and evaluated that it is meant to compete with other corporations' products that promote 'AI PC'.
Apple introduced that this recent product supports various AI functions similar to camera function, real-time dictation, translation, auto-complete text, visual understanding, and straightforward use through a 16-core neural engine with improved speed and efficiency. Users can utilize AI functions in various apps, similar to Good Note 6's 'AI Math Assistant', Pixel Meter Pro's photo correction work, and Capcut's video background noise removal work.
Combined with the Apple chip's integrated memory architecture, MacBook Air can locally run optimized AI models similar to diffusion models and enormous language models (LLM) to generate its own images with excellent performance.
Along with on-device AI performance, cloud-based services similar to Microsoft 365 Co-Pilot, Canva, and Adobe Firefly may also be used.
“MacBook Air is our hottest and beloved Mac product, and it has grow to be much more powerful with the addition of the M3 chip and the addition of recent features,” said Greg Joswiak, Apple’s senior vp of Worldwide Marketing. “The brand new MacBook Air has a fame because the world’s best thin and light-weight laptop.” “We’ll proceed to accomplish that,” he said.
The M3 MacBook Air will be ordered in 28 countries, including the US, and might be officially released on the eighth.
Reporter Park Chan cpark@aitimes.com