Apple has confirmed the opening of its annual developer conference, 'WWDC 2024', on June 10. Amid expectations that Apple, which is evaluated as lagging behind other corporations, will announce a groundbreaking artificial intelligence (AI) strategy, it’s predicted that the 'Siri' chatbot that iPhone users were hoping for won’t appear.
Bloomberg reported on the twenty sixth (local time) that Apple will hold WWDC online and offline from June tenth to 14th.
In line with this, some developers and students shall be supplied with the chance to observe the keynote speech, meet Apple team members, and take part in special activities on the opening day event of 'Apple Park' positioned in Cupertino, Silicon Valley. Anyone can view the web conference at no cost.
Apple is anticipated to unveil the biggest iOS update ever at WWDC 2024. Apple CEO Tim Cook said in February that Apple is making significant investments in AI.
Nevertheless, Bloomberg determined that Apple has no plans to introduce a self-generated AI chatbot at this event. This denied the prediction that Siri's AI chatbot can be upgraded, which has been raised consistently since last 12 months. As a substitute, it’s going to include quite a few latest dictionary features to help users of their each day lives.
He also mentioned that discussions are underway with potential partners equivalent to Google, OpenAI, and Antropic to offer generative AI services. The partnership is anticipated to be officially unveiled at this event.
Specifically, some are predicting that this event will mark the launch of an 'AI-only app store', a latest marketplace that can sell AI apps created by Apple and AI apps from other developers.
Apple's iPhone 16, which shall be released within the second half of this 12 months, is anticipated to introduce some on-device AI features. Following Samsung Electronics' Galaxy S24, China's Honor and Xiaomi, it’s entering the AI phone competition. Nevertheless, news has emerged that the performance of the AI model Apple is developing in-house just isn’t that great, which has already raised concerns from the industry and investors.
The industry predicts that comprehensive generative AI functions shall be applied starting with the iPhone 17, which shall be released in 2025. On the 14th, Apple also unveiled its own large multimodal model (LMM) 'MM1' for the primary time, however it was evaluated as being too early for commercialization because of the limited performance revealed.
Nevertheless, Greg Joswiak, head of Apple's global marketing, predicted through X (Twitter), “This WWDC shall be an Absolutely Incredible event.” The primary letters of the 2 words are capitalized, which is interpreted as implying 'AI'.
Reporter Park Chan cpark@aitimes.com