Amazon is rolling out a recent AI image generation tool for advertisers to generate backgrounds based on product descriptions and themes. Amazon is currently beta testing the tool with select advertisers and can expand availability “over time,” the corporate says.
To make use of the tool, advertisers upload a photograph, type a picture description describing a background they need, select a theme after which click “Generate.” Advertisers may also refine the image by entering one other text prompt. Then, it allows them to check multiple versions so as to optimize performance.
The e-commerce giant uses a picture of a toaster for instance, featuring a kitchen table decorated for autumn adorned with fall leaves and a shiny orange pumpkin. The beta tool isn’t perfect, obviously. It’s possible you’ll notice that the image also incorporates a not-so-normal fork within the lower-right corner. The backdrop looks convincing enough, though.
Image Credits: Amazon
Many brands are starting to look to generative AI to assist simplify the strategy of creating an ad—which may be costly and time-consuming. Even large corporations like Nestle and Unilever have reportedly admitted to using software like ChatGPT and DALL-E, per Reuters.
“Producing engaging and differentiated creatives can increase cost and infrequently requires introducing additional expertise into the promoting process,” Colleen Aubrey, senior vp of Amazon Ads products and technology, said in a press release. “At Amazon Ads, we’re all the time desirous about ways we will reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a greater promoting experience for our customers.”
Amazon hopes its recent feature may help brands improve their ads’ performance. Moderately than an ordinary product image with a boring white background, advertisers can place their product in a way of life context that tells a creative story. Because of this, Amazon’s recent tool could increase click-through rates by 40%, in accordance with the corporate.
Amazon has ramped up its generative AI efforts in recent months. As an illustration, the corporate introduced a tool to assist sellers write product descriptions. It also leverages the technology to summarize customer reviews.