Spotify isn’t the one company to dabble with using AI to generate playlists — on Tuesday, Amazon said it could do the identical. Amazon Music is now testing Maestro, an AI playlist generator, allowing U.S. customers on each iOS and Android to create playlists using spoken or written prompts — which may even contain emojis.
Amazon suggests that along with emojis, users can write prompts that include activities, sounds or emotions. They can even select from prompt suggestions at the underside of the screen in the event that they don’t know what to put in writing. Seconds later, an AI-generated playlist will appear with songs that may — in theory — match your input.
The product is launching in beta, so Amazon warns that the technology behind Maestro “won’t all the time get it right the primary time.” Like Spotify, Amazon has also added some guardrails to the experience to proactively block offensive language and other inappropriate prompts, it says. (We’re guessing people will try to interrupt through those barriers in time!)
Image Credits: Amazon
Maestro will not be yet widely available. While Spotify’s AI generator is starting its tests within the U.K. and Australia, Amazon’s product is launching to a “subset” of free Amazon Music users, in addition to Prime customers and Unlimited Amazon Music subscribers, on iOS and Android within the U.S. in the meanwhile.
Subscribers will gain access to more functionality, nonetheless. For example, they’ll have the opportunity to hearken to playlists immediately and save them for later, but Prime members and ad-supported users will only have the opportunity to hearken to 30-second previews of the songs before saving them. This might potentially push more users to upgrade to the paid subscription in the event that they just like the AI functionality. The move also follows the overall trend of constructing premium AI experiences a paid offering.
Image Credits: Amazon
To access Maestro, users will need the most recent version of the Amazon Music mobile app. They may must tap on the choice for Maestro on their home screen. They may see the choice to make use of Maestro once they tap on the plus sign to create a recent playlist. From there, users can either talk or write out their playlist prompt idea, then tap “Let’s go!” to begin streaming it. The playlist can be saved and shared with friends.
Amazon suggests prompts like “😭 and eating 🍝”; “Make my 👶 a genius”; “Myspace era hip-hop”; “🏜️🌵🤠;” “Music my grandparents made out to”; “🎤🚿🧼”; and “I tracked my friends and so they’re all hanging out without me” to present you an idea of how silly the prompts might be for this recent experience.
The corporate didn’t say when the beta would roll out more broadly, only that it could expand to more customers over time.