Amazon is speeding up its pursuit of Microsoft (MS) and Google by investing $100 million (about 130 billion won) in generative artificial intelligence (AI).

On the twenty second (local time), a lot of foreign media including Bloomberg reported that Amazon Web Services (AWS) announced plans to take a position $100 million in constructing an ‘AWS Generated AI Innovation Center’.

AWS plans to enable the middle to attach customers with AI and machine learning (ML) experts to assist customers construct custom applications using generative AI in quite a lot of fields, including healthcare, financial services, and manufacturing.

To this end, it secured low-cost airline Ryanair, travel media Lonely Planet, and software company Twilio as early customers.

“By connecting our internal AWS experts to all our customers, we’ll help them speed up their efforts to comprehend their goals through generative AI and achieve tangible results,” said Adam Selipsky, CEO of AWS.

The establishment of AWS’s AI innovation center follows Microsoft and Google’s efforts to draw customers by incorporating generative AI into their respective cloud services.

Through the brand new center, AWS plans to drive cloud sales by encouraging customers to construct generative AI applications using its cloud services.

Earlier this yr, AWS also unveiled its own generative AI tool, nevertheless it didn’t receive much attention and has been evaluated as lagging behind in applying generative AI technology to service.

Nonetheless, Selipsky compared generative AI competition to a 10-kilometer race, saying, “It doesn’t matter where the runners are only three steps ahead within the 10-kilometer race. Amazon sees the world with a longer-term view than some other company.” As well as, he emphasized that “generative AI can be a vital think about attracting more customers to the cloud.”

Bloomberg Intelligence analyst Mandeep Singh predicted that the generative AI market, which was price $40 billion last yr, will grow at a median annual rate of 42% to succeed in $1.3 trillion in 2032.

Reporter Park Chan cpark@aitimes.com