There may be news that using generative artificial intelligence (AI) is becoming more widespread within the K-pop industry.
PozaLabs (CEO Heo Won-gil), an AI music creation specialist, announced on the nineteenth that composer Seunghyuk Bae recently appeared on BBC News Korea radio and explained the impact of AI technology on K-pop composers.
Pozalabs is working an AI music creation platform called ‘LAIVE’. It’s introducing AI services that ‘exclude copyright issues’, comparable to having in-house composers and producing data in-house. In July, it also released its own content, ‘Why did that composer join an AI company?’
It covers the stories of 5 composers who joined AI company Poza Labs, and comprises their individual concerns, worries, and expectations. Amongst them, composer Bae Seung-hyuk, who has worked with NU’EST’s Kim Jong-hyun, appeared on BBC News Korea and personally reported on the ‘current state of the K-pop market.’
Composer Bae Seung-hyuk emphasized, “Within the K-pop market, when a composer presents a song to a management company, a ‘guide vocal’ is very important, however it costs a whole lot of money to recruit and record this vocalist.” He added, “If we use AI presently, we will drastically reduce the recruiting time and price.”
In other words, the reason is that costs will be significantly reduced through the strategy of having the composer sing the song directly after which converting it to an AI voice. In fact, he added that the work itself is kind of labor-intensive. It’s because the strategy of converting to an AI vocalist itself takes a while. Nonetheless, the result’s far more economical.
Particularly, he said, “About 30 to 40% of K-pop composers around us are using this method,” and “I feel the market itself is friendly to AI to the purpose that the music video for the recent hit song ‘Supernova’ by popular K-pop idol Espa even used AI as an idea.”
Meanwhile, PozaLabs is currently producing and presenting the sound source for Lotte World Adventure’s latest night show, ‘Magic within the Night.’
Reporter Jang Se-min semim99@aitimes.com
