What Is Emotion AI & Why Does It Matter?


Emotion AI, also referred to as affective computing, is a wide selection of technologies used to learn and sense human emotions with the assistance of artificial intelligence (AI). Capitalizing on text, video, and audio data, Emotion AI analyzes several sources to interpret human signals. As an illustration:

Recently, Emotion AI is experiencing a greater demand because of its quite a few practical applications that may reduce the gap between humans and machines. Actually, a report by MarketsandMarkets Research suggests that the emotion detection market size is anticipated to surpass $42 billion by 2027, in comparison with $23.5 billion in 2022.

Let’s explore how this amazing sub-category of AI works.

How Does Emotion AI Work?

Like every other AI technique, Emotion AI needs data to enhance performance and understand users’ emotions. The information varies from one use case to a different. As an illustration, activity on social media, speech and actions in video recordings, physiological sensors in devices, etc., are used to grasp the emotions of the audience.

Afterward, the technique of feature engineering takes place where relevant features impacting emotions are identified. For facial emotion recognition, eyebrow movement, mouth shape, and eye gaze might be used to find out if an individual is glad, sad, or indignant. Similarly, pitch, volume, and tempo in speech-based emotion detection can deduce if an individual is worked up, frustrated, or bored.

Later, these features are pre-processed and used to coach a machine learning algorithm that may accurately predict the emotional states of users. Finally, the model is deployed in real-world applications to enhance user experience, increase sales, and recommend appropriate content.

4 Necessary Applications of Emotion AI

Corporations leverage Emotion AI models to find out user emotions and use knowledgeable insights to enhance every part from customer experience to marketing campaigns. Various industries make use of this AI technology. Akin to:

1. Promoting

The aim of devising Emotion AI-driven solutions within the promoting industry is to create more personalized and wealthy experiences for patrons. Often, the emotional cues of shoppers assist in developing targeted ads and increasing engagement and sales.

As an illustration, Affectiva, a Boston-based Emotion AI company, captures users’ data reminiscent of reactions to a specific commercial. Later, AI models are employed to find out what caused the strongest emotional response from viewers. Finally, these insights are incorporated into ads to optimize campaigns and increase sales.

2. Call Centers

Inbound and outbound call centers are at all times coping with customers over calls for various services and campaigns. By analyzing the emotions of agents and customers during calls, call centers evaluate agents’ performances and customers’ satisfaction. Furthermore, agents make use of Emotion AI to grasp the mood of shoppers and communicate effectively.

A number one medical health insurance provider, Humana has been using Emotion AI in its call centers for quite a while now to take care of its customers efficiently. With assistance from an Emotion AI-empowered digital coach, agents in the decision center are prompted in real-time to regulate their pitch and conversation in line with the shoppers.

3. Mental Health

In accordance with a report by the National Institute of Mental Health, a couple of in five U.S. adults live with a mental illness. Which means hundreds of thousands of individuals aren’t either self-aware of their emotions or not able to handling them. Emotion AI can assist people by increasing their self-awareness and helping them learn coping strategies to scale back stress.

On this space, Cogito’s platform CompanionMx has been helping people to detect mood changes. The applying tracks the voice of the user via his phone and performs evaluation to detect signs of hysteria and mood changes. Similarly, there are specialized wearable devices available as well to acknowledge the stress, pain, or frustration of users through their heartbeats, blood pressure, etc.

4. Automotive

There are roughly 1.446 billion vehicles registered on this planet. The automotive industry in america alone made $1.53 trillion in revenue in 2021. Despite being one in every of the most important industries on this planet, the automotive industry carves for improvement in road safety and reduction in accidents to prevail. In accordance with a survey, there are 11.7 deaths per 100,000 people in motorized vehicle crashes in america. Subsequently, for the industry’s sustainable growth, Emotion AI might be employed to scale back preventable accidents.

Several applications can be found to watch the motive force’s state using sensors. They’ll detect signs of stress, frustration, or fatigue. Particularly, Harman Automotive has developed an Emotion AI-powered adaptive vehicle control system to investigate a driver’s emotional state through facial recognition technology. Under certain circumstances, the system adjusts the automotive’s settings to comfort the motive force reminiscent of providing calming music or ambient lighting to stop distractions and accidents.

Why Does Emotion AI Matter?

Psychologist Daniel Goleman explained in his book “Emotional Intelligence: Why It Can Matter More Than IQ” that Emotional Intelligence (EQ) matters greater than Intelligence Quotient (IQ). In accordance with him, EQ can have a greater influence on an individual’s success in life than his IQ. This shows that control over emotions is crucial to take sound and informed decisions. As humans are liable to emotional bias that may affect their rational pondering, Emotion AI can assist day by day life chores by exercising mindful judgment and making the correct call.

Furthermore, given the present realm of the technological world, using technology by people is increasing globally. As people change into more interconnected and technology continues to advance, the reliance on technology to take care of all forms of matters increases. Subsequently, for making interactions with people more personalized and empathetic, artificial empathy is significant.

Emotion AI incorporates artificial empathy into machines to construct smart products that may understand and reply to human emotions effectively. As an illustration, in healthcare, using artificial empathy, an application is developed by a research team at RMIT University. This application is programmed to investigate the voice of an individual and detect if he’s affected by Parkinson’s disease. In gaming industries, developers are using artificial empathy to create lifelike characters that reply to the player’s emotions and enhance the general gaming experience.

Although some great benefits of Emotion AI are unmatched, there are several challenges in implementing and scaling emotion-based applications.

Ethical Considerations & Challenges of Emotion AI

Emotion AI is in a nascent phase in the mean time. Quite a few AI labs are beginning to develop software that may recognize human speech and emotion to reap practical advantages. As its development and growth increase, several risks have been discovered. In accordance with Accenture, the info needed for training such AI models is more sensitive than other information. The first risks with the info are as follows:

  • Intimacy

    An Emotion AI model requires highly profound data related to non-public feelings and personal behaviors for training. Which means the person’s intimate state is well-known to the model. It’s possible that just based on micro-expressions, an Emotion AI model might predict emotions several seconds before an individual himself can detect them. Hence, this presents a serious privacy concern.

  • Intangibility

    The information needed for Emotion AI isn’t easy as in comparison with other applications of AI. Data representing the mind-set is different and sophisticated. Hence, the emergence of Emotion AI-powered applications becomes tougher. Consequently, they require high investments in research and resources to ripe fruitful outcomes.

  • Ambiguity

    As complex data is required for Emotion AI, there’s a likelihood of misinterpretations and error-prone classifications by models. Interpreting emotions is something humans themselves struggle with so delegating this to AI may be dangerous. Subsequently, model results may be distant from actual reality.

  • Escalation

    Today, modern data engineering pipelines and decentralized architectures have streamlined the model training process remarkably. Nevertheless, within the case of Emotion AI, errors can rapidly proliferate and change into difficult to correct. These potential pitfalls can spread throughout the system quickly and implement inaccuracies, thereby impacting people adversely.

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