Targeting
Artificial Intelligence
Targeting variants for max impact
Learn how to use causal inference to enhance key business metricsEgor Kraev and Alexander PolyakovHaving the ability to compare the impact of various assignments based on data from a single experiment is great, but...
Artificial Intelligence
Double Machine Learning Simplified: Part 2 — Targeting & the CATE
Learn the way to utilize DML for estimating individual level treatment effects to enable data-driven targetingThis text is the 2nd in a 2 part series on simplifying and democratizing Double Machine Learning. Within the...
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