Rufus

Exploring Amazon’s Recent AI Chatbot: How Rufus is Changing the Shopping Experience

Within the fast-paced world of e-commerce, staying ahead of the curve means consistently innovating. Amazon has all the time been on the forefront of integrating cutting-edge technology to reinforce customer experiences. Amazon's use of...

Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app

Amazon announced today the launch of an AI-powered shopping assistant it’s calling Rufus that’s been trained on the e-commerce giant’s product catalog in addition to information from around the online. The corporate says the...

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