Forrester predicts one in five US and EMEA retailers will launch customer-facing GenAI applications in 2025. Enhanced product search, personalized recommendations, and improved category navigation are top use cases. So why did automated interactions...
The retail sector is growing and increasingly competitive as corporations vie for consumers’ attention and wallets. In line with the National Retail Federation, core sales rose 3.2% year-over-year in the primary half of 2024,...