Personalization

Personalization – the strategy of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from a marketing buzzword to a best practice, with 86% of organizations globally delivering some type of...

Gwangju Institute of Science and Technology (GIST, President Lim Ki -cheol) announced on the ninth that the Department of Environmental and Energy Engineering (President Young -jun Park) was chosen as a specialized graduate school...

For the past several years, the grocery industry has been in the midst of a tech-driven whirlwind—one which has modified the best way retailers operate and interact with customers. Mobile apps connect shoppers with...

Google has launched Geminai's 'Personalization' function, which provides customized responses based on the user's search record. It's a step ahead of the competition to evolve artificial intelligence (AI) into personalized. Google users user past...

We live in a world where personalized consumer experiences are increasingly the norm. To think, a few a long time ago, the one options on the coffee shop were cream and sugar or black....

During Spotify’s second-quarter earnings call this morning, CEO Daniel Ek teased just a few ways the streaming service could introduce additional AI-powered functionality. Ek touched on how AI might be used to create more...

Like most sectors which have seen consumer adoption of digital technologies speed up for the reason that pandemic, the insurance industry is undergoing a serious transformation, with recent technologies and business models making it...