Mix
Artificial Intelligence
Exploring Different Approaches to Generate Response Curves in Marketing Mix Modeling
Comparing Saturation Function and Partial Dependence for Response Curve GenerationResponse curves play an important role in marketing mix modeling by providing insights into the effectiveness of various marketing variables and their contribution to overall...
Artificial Intelligence
Practical Approaches to Optimizng Budget in Marketing Mix Modeling
The way to optimize the media mix using saturation curves and statistical modelsBudget Optimization using the Trained ModelThe means of optimizing the budget using the trained model is sort of much like the previous...
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