Mix

Let’s now use the Meridian library with data. Step one is to put in Meridian with either pip or poetry : pip install google-meridian or poetry add google-meridianWe are going to then get the...

Comparing Saturation Function and Partial Dependence for Response Curve GenerationResponse curves play an important role in marketing mix modeling by providing insights into the effectiveness of various marketing variables and their contribution to overall...

The way to optimize the media mix using saturation curves and statistical modelsBudget Optimization using the Trained ModelThe means of optimizing the budget using the trained model is sort of much like the previous...