Marketing Analytics
Artificial Intelligence
Learn how to Leverage Explainable AI for Higher Business Decisions
I with countless organizations which are surrounded by more data than they know what to do with. Metrics flood in from every direction, from website traffic numbers to ad impressions and conversion rates. Yet...
Artificial Intelligence
Easy methods to Model The Expected Value of Marketing Campaigns
for marketing campaigns is amazingly hard. Much of it comes right down to trial and error, despite the fact that we all know that more targeted strategies would work higher. We just don’t...
Artificial Intelligence
The Gamma Hurdle Distribution
Which Final result Matters?
Here is a typical scenario : An A/B test was conducted, where a random sample of units (e.g. customers) were chosen for a campaign they usually received Treatment A. One other...
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