marketing

💡 Note: Geo-Lift R code at the tip of the article. of my profession, I even have used quasi-experimental designs with synthetic control groups to measure the impact of business changes. At Trustpilot, we...

While everyone debates whether AI will replace marketers, something more interesting is occurring behind the scenes. AI is finally bringing structured systems of scale and measurement to marketing's most chaotic frontiers. After years of...

Artificial intelligence (AI) has develop into a cornerstone of recent marketing strategies, offering unprecedented opportunities for personalization, efficiency, and innovation. Nevertheless, the journey to effective AI adoption will be fraught with challenges, often stemming...

Sports marketing has at all times relied on the facility of great visuals. A wonderfully timed photo of a game-winning goal or the raw emotion within the moment of victory can create an enduring...

Andy Nightingale, VP of Product Marketing at Arteris is a seasoned global business leader with a various background in engineering and product marketing. He’s a Chartered Member of the British Computer Society and the...

Hussein Osman is a semiconductor industry veteran with over 20 years of experience bringing to market silicon and software products that integrate sensing, processing and connectivity solutions, specializing in modern experiences that deliver value...

Over the past three a long time, the promoting and marketing industry has undergone a profound transformation, largely driven by advancements in artificial intelligence. Gone are the times of manually analyzing consumer data to...

Sometimes, surprises are lurking in on a regular basis data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and are likely to prioritize climate-friendly...