marketers

💡 Note: Geo-Lift R code at the tip of the article. of my profession, I even have used quasi-experimental designs with synthetic control groups to measure the impact of business changes. At Trustpilot, we...

Artificial intelligence (AI) has develop into a cornerstone of recent marketing strategies, offering unprecedented opportunities for personalization, efficiency, and innovation. Nevertheless, the journey to effective AI adoption will be fraught with challenges, often stemming...