Greenwashing

Is Google’s Reveal of Gemini’s Impact Progress or Greenwashing?

Based on a technical paper from Google, accompanied by a blog post on their website, the estimated energy consumption of “the median Gemini Apps text prompt” is 0.24 watt-hours (Wh). The water consumption is...

What Greenwashing Is, and How We Can Use Analytics to Detect It

Explore how data analytics may help us to detect and stop greenwashing to advertise real sustainabilityThis act of embellishment or hiding falsehood has grow to be a typical challenge as firms seek the eye...

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