Experiment Design
Artificial Intelligence
Why Are Marketers Turning To Quasi Geo-Lift Experiments? (And Tips on how to Plan Them)
💡 Note: Geo-Lift R code at the tip of the article.
of my profession, I even have used quasi-experimental designs with synthetic control groups to measure the impact of business changes. At Trustpilot, we...
Artificial Intelligence
The Machine Learning Lessons I’ve Learned This Month
in machine learning are the identical.
Coding, waiting for results, interpreting them, returning back to coding. Plus, some intermediate presentations of 1’s progress. But, things mostly being the identical doesn't mean that there’s nothing...
Artificial Intelligence
How one can Design Machine Learning Experiments — the Right Way
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It’s tempting to think that what separates a successful machine learning project from...
Artificial Intelligence
Reducing Time to Value for Data Science Projects: Part 3
Parts 1 and a couple of of this series focussed on the technical aspect of improving the experimentation process. This began with rethinking how code is created, stored and used, and ended with utilising...
Artificial Intelligence
Experiments Illustrated: Can $1 Change Behavior More Than $100?
I currently lead a small data team at a small tech company. With every thing small, we've got a variety of autonomy over what, when, and the way we run experiments. On this series,...
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