customer service

The Secret Power of Data Science in Customer Support

content online focuses on how it might be applied in Product or Marketing — the 2 most typical fields where data scientists create great value. Nevertheless, working at a startup, I’ve needed to...

The Latest Proactive CX: Generative AI Meets Customer Service

Generative AI (GenAI) is reshaping customer engagement in ways previously unimaginable. While it’s still early in its adoption, measurable business results are already being seen. In response to a study by McKinsey, AI-driven customer...

Revolutionizing Customer Relationships with AI: Key Lessons from Krishna Raj Raja’s Book ‘Support Experience’

In , writer Krishna Raj Raja introduces a fresh approach to customer relationships powered by AI. The book highlights how leading firms are turning customer support right into a proactive, strategic tool that reinforces...

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