campaigns

Easy methods to Model The Expected Value of Marketing Campaigns

for marketing campaigns is amazingly hard. Much of it comes right down to trial and error, despite the fact that we all know that more targeted strategies would work higher. We just don’t...

Forecasting potential misuses of language models for disinformation campaigns and reduce risk

As generative language models improve, they open up recent possibilities in fields as diverse as healthcare, law, education and science. But, as with every recent technology, it's value considering how they will be misused....

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