Ab Testing

Experiments Illustrated: Can $1 Change Behavior More Than $100?

I currently lead a small data team at a small tech company. With every thing small, we've got a variety of autonomy over what, when, and the way we run experiments. On this series,...

One-Tailed Vs. Two-Tailed Tests

Introduction In case you’ve ever analyzed data using built-in t-test functions, comparable to those in R or SciPy, here’s a matter for you: have you ever ever adjusted the default setting for the choice hypothesis?...

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