5W public relations
Artificial Intelligence
AI Hype Fatigue: Why Journalists Are Snoozing on Your Press Release
The AI Gold RushIn 2025, we're within the midst of an AI arms race. Nearly every tech company, together with a growing number of companies across virtually every sector – from finance, to healthcare,...
Artificial Intelligence
Navigating the Latest Search Landscape: What Google’s Decline Means for PR, Marketing, and the Way forward for Digital Strategy
Google’s dominance in search is not any longer a given. The corporate that when shaped how the web was indexed and accessed is now facing competition from AI-driven tools, social platforms, and alternative serps....
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