The Korea Intelligence and Information Society Agency (NIA, President Hwang Jong-seong) announced that it held the 'Artificial Intelligence (AI) Ethics Idea Contest' awards ceremony on the twenty second, hosted along with the 'Digital ESG Council'.

This contest, which was held for 20 days from November 13 to December 3 last 12 months, recruited ideas in three areas: services, awareness raising, and content that may use AI correctly and soundly.

Roughly 190 people proposed 118 ideas, and the proposed ideas went through a primary written evaluation and a second presentation review by experts in fields comparable to law, technology, and public relations, and the ultimate six winners were chosen.

The winning works were awarded prizes of 1 million won and awards from the heads of six organizations in each council, and shall be used as reference material for future artificial intelligence ethics projects promoted by NIA and council activities.

The 'AI dysfunction prevention service' category includes ▲Service plan to detect AI synthetic speech (Seoul Women's University students Kim Chae-young, Lee Sae-na, Ji Seung-yeon, and Search engine optimization Hye-seung/SK Telecom CEO Award) ▲ Deepfake video identification system plan (NowhereSoft Noh Seong-woon) Senior Researcher/NHN CEO Award) was awarded.

The 'AI Ethics Awareness Raising' category is ▲Deepfake risk promotion plan using touch screens at public transportation stops (Korea Advanced Institute of Science and Technology Ahn Chi-young, student Lee Se-hyeon/LG U+ CEO Award) ▲A chatbot with a silly AI concept that forestalls misinformation from artificial intelligence. The campaign plan that publicized the case study (Konkuk University Chae Hye-song, Park Si-eun, Gangneung-Wonju National University student Park Ji-wan/KT CEO Award) won the award.

The 'AI ethics experiential content' section is ▲ a content plan to experience ethical issues comparable to AI bias and deep fakes in a pop-up format (Yonsei University students Kim Hyo-eun and Choi Joo-hee/Microsoft Korea CEO Award) ▲ Direct experience of AI ethics from the user and user perspective The content plan that could be done (Lee Bo-eun, teacher of Dongguk University Girls' Middle School/NIA Director Award) won the award.

NIA Director Hwang Jong-seong said, “AI ethics must spread as quickly in society because the speed of AI technology development in order that the general public could be protected from AI dysfunction.” He added, “In that sense, this contest will spread the importance of AI and lift interest in AI ethics. “It was a very good try to construct consensus.”

He continued, “In the longer term, NIA will take the lead in making a healthy digital use environment along with the ‘Digital ESG Council’ and strive to spread social value through digital.”

Reporter Park Soo-bin sbin08@aitimes.com