Microsoft (MS) announced on the twenty eighth (local time) that it will mix a latest search engine ‘Bing’ with ‘Chat GPT’ while disclosing major updates of ‘Windows 11’ through its blog.

Evidently the intention is to make use of ChatGPT to recapture the search market lost to Google, and at the identical time to mix it with Windows, the operating system (OS) that dominates the PC market, to create a synergistic effect.

“Windows PCs are closer than ever to our each day lives, and that is becoming more a reality with the brand new computing trend led by the introduction of artificial intelligence (AI),” said Panos Panay, Microsoft Chief Product Officer. “This major update to Windows 11 will reinvent and improve the way in which people work on their PCs.”

Windows is the PC operating system accountable for 9% of Microsoft’s sales. As of 2021, it occupies 82% of PCs worldwide.

MS installed ‘Bing’ when it released Windows 11 in 2021. Nevertheless, because the variety of users upgrading to Windows 11 stayed at 18%, there was no significant effect.

Accordingly, it plans to attach the brand new Bing equipped with ChatGPT, which is so popular that thousands and thousands of individuals line up for testing, to Windows 11 to provide strength to the OS upgrade.

Nevertheless, it seems likely that such a move could lead on to a ‘twin-selling controversy’. The truth is, CNBC presented an evaluation that Microsoft is attempting to realize financial advantages by announcing the upgrade of Windows 11.

Amy Hood, head of Microsoft’s finance, also said, “For each 1 percentage point of revenue earned within the search promoting market, it generates an extra $2 billion in revenue.” Currently, there are about 500 million users of the search bar on Windows every month.

Meanwhile, while MS installed Bing in Windows 11, it also released Phone Link, which allows users to make calls or send and receive text messages through iPhones on PCs. This feature is already available on Android phones.

Reporter Lim Dae-jun ydj@aitimes.com